Fractional CMO helping B2B tech & professional services firms grow revenue with commercially focused marketing. 20+ years across agency, client-side & founder roles. I care about profit and effectiveness. Fluffy marketing can get in the bin.
Sponsored by Soba:IQ. Every month we choose a real life brand and pull it apart, live, on a webinar. No rehearsal. No slides approved by committee. Just two experienced professionals, a screen share, and whatever we find when we start digging. This month, we took on Reward Flight Finder.
Every month, we ask people to nominate a brand. Then we pull it apart, live, on a webinar. No rehearsal. No slides approved by committee. Just two marketers, a screen share, and whatever we find when we start digging. This month, the hive mind pointed us at Zoho CRM. So
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We took an education marketing agency apart live on a webinar. Their visual identity was the strongest in their competitive set. Their messaging was almost identical to everyone else's. Here's what we found — and what any B2B founder can take from it.